in this issue The next big thing! Naysayers Other Worthless Bits of Advice Advice from unscrupulous advisors can sabotage your plans for success Dangerous Myths about Internet-based Outsourced Accounting Marketing Plan Review and Evaluation Take advantage of this NO cost telephone consultation opportunity with expert practice development advisor and author, Jack Fox, MBA. In order to facilitate the consultation and provide you with the greatest value, complete a very short survey by using the Survey Form link following this offer. Your information will enable Jack Fox to structure the phone interview in such a way as to determine how to customize the specialized services he and The Accounting Guild have to offer you. Survey Form for The Accounting Guild

It's probably happened to you -- well-meaning friends, family and cognitors eagerly share their worthless words of wisdom, which, later, turn out to be as baseless as their understanding of your business. Remember all those people advising you to invest in and completely alter your practice to cater to the next big thing? Many accountants were told that it was folly not to be more involved in doing business the way Larry Ellison and Oracle thought the accounting world should revolve around them. Everybody -- from vendors to buddies to scam artists -- said, "You've got to have a more substantial presence in the next big thing." The next big thing!    The CPA training is good grounding because it teaches us to be skeptical of the next big thing and to think things through in terms of where the money is. Most CPAs are thankful that they simply smiled, nodded and turned a deaf ear to advice they've received. Had you followed most of it, you would probably be on the street. Many had heard why they shouldn't break out from the Big Five and work for themselves. Naysayers    Included in the naysayers you have or will encounter are those who had always worked for large organizations, but still somehow thought they had the specific knowledge of what it took to start a small practice. They will advise you, "never go into an accounting practice for yourself because it doesn't depend on hard work, and you need access to lots of capital. That's wrong," Jack Fox asserts. "Had I listened, I would never had started my own accounting practice, written seven books on accounting practice development and assisted thousands to start and prosper with their own accounting practices. Every week I receive emails about how my books and sharing useful advice have helped accountants achieve their professional goals. That is my greatest source of professional satisfaction", reports Jack Fox. Mission and Purpose of The Accounting Guild Other Worthless Bits of Advice    "Never try to sell accounting services on a Friday or Monday" is a myth to ignore. So are most of the articles that are published in the advertiser driven accounting publications. The best that might be said about them is that some are merely adequate. Let me say this as bluntly as I can: I think it's a bad idea to accept any editorial content as useful when the owner of the publication also owns a substantial number of the advertisers/vendors that are the subjects of the articles and the distinction between the articles and advertising is very blurred. Advice from unscrupulous advisors can sabotage your plans for success    It's tempting to think that others know more about your plans, goals and hopes than you do and can short cut your road to success. But remember, many accounting franchises, psuedo-consultancies and other sharks have terrible track records and prey on accounting professionals. Look for stability and choose from among the few who have been around for years rather than months. Picking a loser can have excruciating consequences. They will all say the right things but talk turns out to be anything but cheap. Look for a coach and mentor that has some solid history in accounting practice development, extensive expertise and is willing to follow through and communicate clearly, responsively and consistently. Mentoring from The Accounting Guild Dangerous Myths about Internet-based Outsourced Accounting    THE WHOLE OUTSOURCED ACCOUNTING THING IS A FAD...Nothing could be further from the truth. The time to get smart and implement e@ccounting (sm) solutions for your clients is today. THE INTERNET CHANGES EVERYTHING...The Internet does not change everything. It doesn't change the business rules that run your practice. Or the infrastructure you've spent years building. Or the nature of your practice. Or your need to generate revenues and profit. A WEBSITE IS A PORTAL. A PORTAL IS AN ACCOUNTING BUSINESS... A website is not a portal. Even if it was, a portal is not an accounting business. Portals and websites along with effective applications, an efficient back office and an effective client acquisition system are all vital components of a profitable online, outsourced accounting practice. It's making them work together that is the trick. IF AT FIRST YOU DON'T SUCCEED, THROW SOME MORE MONEY AT IT ...IT'S ALL OR NOTHING ...The big bang theory: You need to do everything all at once. Not at all true. We can help you solve the problems you have today while simultaneously building a practice that can solve tomorrow's problems, tomorrow. Implement in the way that's right for your firm. From the bottom up. Or the top down. Component by component. It's your choice. Copyright (c) 2002 by The Accounting Guild, Inc.

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