The National Directory of Certified Public Accountants

Ask A CPA - Business Start-ups

How Do I Set Price Levels ?

The price of goods or services is based on three basic production costs: direct materials, labor and overhead. After you determine this unit cost, you will need to determine a unit price to cover your production costs and achieve your desired profit margin. This amount should be acceptable in the marketplace. It must be profitable and competitive. The basic economic concept of supply and demand should also be considered in the pricing equation. Speak to your local CPA about your pricing strategies.

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