The National Directory of Certified Public Accountants

Ask A CPA - Small Business Services

What Does Marketing Involve?

There are four basics of marketing. (the four P's) Product is the item or service you sell. Price is the amount you charge for your product or service. Promote are the ways you inform your market as to who, what and where you are. Provide are the channels you use to take the product to the customer. A major part of marketing involves researching your customers to find out their need, and then fill it. Also, discover what your customers want and what they will be willing to pay for it.

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